MAE-commerce
Poland, 40-287 Katowice
| Study location | Poland, Katowice |
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| Type | Graduate/Master, full-time |
| Nominal duration | 2 lata / 2 years (120 ECTS) |
| Study language | English |
| Awards | MA |
| Tuition fee | PLN 14,000 per year The first payment must be a year tuition fee paid during application process. |
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| Application fee | PLN 85 one-time |
| Entry qualification | Undergraduate diploma (or higher) The entry qualification documents are accepted in the following languages: English / Polish. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. |
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| Language requirements | English Documents which may be presented to confirm the command of English: 1) IELTS 5.5 or 7) a secondary school certificate or diploma of higher education, if the language of instruction was English Full list of acceptable certificates In certain cases, the Recruitment Commission may recognise another document confirming the command of a foreign language or verify that command by way of an exam or a recruitment interview. |
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| More information |
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Overview
E-commerce is an area of business activity that is still gaining importance as it is a potential source of revenue for both Internet businesses and those that treat e-commerce as an additional product distribution channel.
The aim of the studies is to provide students with knowledge and skills in the field of conducting commercial activities on the Internet and the use of social media in line with the expectations of enterprises in the era of electronic economy. Students will also acquire knowledge about the conditions, ways and principles of conducting business activities on domestic and international markets.
The studies are aimed at acquiring knowledge and competences by the students in the areas of:
- models of using the Internet in commercial and promotional activities of enterprises in a multicultural environment,
- management of e-commerce and social media projects and their efficient and effective implementation,
- creating IT solutions for e-commerce,
- financing of e-commerce projects,
- analyzing data for e-commerce purposes,
- consumer involvement in shaping electronic sales channels,
- preparing promotional campaigns using Google Ads (preparation for Google AdWords certification),
- measuring the effectiveness of e-commerce activities using Google Analytics,
- conducting promotional activities in social media,
- knowledge of legal and financial aspects in virtual space.
The E-commerce study programme is taught in English. It is also distinguished by a practical approach to the content taught, which allows candidates to become familiar with the requirements for graduates in the labor market at this stage of education. Students ending the course have the skills to use the acquired knowledge in practice.
This study programme is an innovative course combining the traditional approach to the field with modern methods of knowledge transfer. The entire programme of studies is designed so that the student will gain complete knowledge and skills that will allow for a smooth transition from the stage of learning directly to the path of a career perspective.
Programme structure
Career opportunities
After graduation, it is possible to work as:
- e-commerce specialist,
- e-commerce project coordinator,
- an internet marketing specialist,
- administrator of e-commerce platforms,
- e-commerce analyst,
- expert and consultant in the electronic business sector (IT industry, e-commerce),
- e-entrepreneur.
The graduate will be able to take up jobs in various companies operating on domestic and international markets.
Examples of institutions and companies in which students can work after graduation:
- e-business,
- advertising and PR agencies,
- public opinion and market research centers,
- traditional and electronic media,
- interactive agencies,
- public relations and advertising agencies,
- e-commerce departments of large enterprises,
- enterprises trading via the Internet and electronic tools,
- enterprises involved in the design and implementation of e-commerce solutions
- own company with an e-commerce profile or using e-commerce solutions.